|When registering a company website, IT folk tend to treat the process as a necessary evil. “Oh, JanesFlowers.com isn’t available? Ok, JanesFlowers2.com is fine.”
This is terribly myopic. While seemingly trivial, your corporate URL is, in fact, critical. Don’t let it be an afterthought—make this opportunity an integral facet of your organization’s planning and branding. After all, not only will your domain be printed on your business cards and in your email signatures. You’ll also need to pronounce your domain in a way that leaves no room for confusion.